The Art of the Ad: Office Casual

In the scorching hot new ad campaign for Australian fashion brand I Am Gia, statuesque Swedish model Elsa Hosk shows off the brand’s new office-inspired lingerie line. To say that this campaign takes office casual wear to thrilling new heights is an understatement. It checks all the office-fantasy boxes. Yowza.

So, set aside whatever you’re working on—those TPS reports can wait—and behold the hottest ad campaign you’re likely see for quite a while. We’d heard of Ms. Hosk before, but must admit this is our first major exposure to her and, um, we thank her kindly for, um, exposing herself to us in this lingerie-clad manner. To repeat: Yowza.