Computer ads from the 1960s through the early 1980s are bursting with optimism for a future made easier—and better—through technology. Now that we’ve all assimilated, plugged in 24/7, the jury is out on whether that’s “better” or not. Now we just shrug with every iOS update, allow our data to be harvested, and rot our brains staring at tiny screens so we don’t have to think. Today these vintage ads hit with a twinge of regret for how we let it all spin so wildly out of control. Yet they’re also fun, nostalgic trips back to a mythical simpler time, when the latest tech advancements could still make us feel wonder and awe. The mid-century science fiction influence on these products is strongly felt (and not just because Isaac Asimov appears in an ad). Then there’s the ubiquitous “sex sells” approach that dominated the era. Also, it’s wild to recall just how big and clunky computers were in the early goings.
Now, step back into the retro-future with this handpicked selection of vintage ads. Enjoy.
When exceedingly short hemlines meet big, hulking mainframes.One of Elvira’s more “WTF” jobs as a pitch woman. I have no idea what anything in this ad means, but I’m still checking the box next to “I’d just like a glossy reprint of this ad.”What was that I was saying about hemlines and mainframes?“You might even enjoy this scene if it took place in your computer room. But your you hardware wouldn’t.” Are you sure about that, Airflow?Better higher education through computers.Office life in the retro-future.Home computers were drastically smaller, but hemlines were remaining steadfastly short.I love that the old rainbow Apple logo, wish they’d bring it back.Computers were sexy! For a little while, at least.I don’t know about you, but members of the computer club at my high school looked nothing like this.Isaac Asimov’s sideburns threaten to overwhelm Radio Shack’s message.But the Floppy Shuffle is such a fun dance!
The Starfire Lounge 