In 2023, sales for the US beer market topped $117 billion. Americans sure are crazy about our brewskies. In another grand American tradition, these vintage advertisements show that using sexy people to sell beer is always a winning combination. As Billy Dee Williams would say, it works every time!
The height of cool right there, folks. And yes, malt liquor is a type of beer. Classic Americana. Bikinis and Bud go together like malted barley and yeast. “I love those redheads, man.”God bless the Swedish Bikini Team. Viva Tecate, indeed. That’s “Bullets, Bombs, and Babes” action star Dona Speir in the Tecate tank top. My favorite actress from the Andy Sidaris film oeuvre and my favorite Mexican beer, together. That’s synergy.Tapping into the ever-important college market!“I like the way you swig.”Big hair, don’t care.Beautiful people move up to Schlitz.Thanks to the model’s toned body glistening like the glacial ice of Mt. Ranier, we barely even noticed there’s no actual beer in this ad.Light beer is sexy AF. This was a real game that you could really buy and play. Ah, the seventies. I’ll be back in the high life again, all the doors that closed one time will open up again.Truth in advertising.
Now let’s raise a glass to our French Maid extraordinaire and all-around Gal Friday Yvette, for tearing up the knees in yet another pair of nylons while crawling through the detritus we like to call the drafts vault around here. She’s already invoiced us for the nylons, and we’re throwing in a sixer of Miller High Life too, just because Yvette is definitely the Champagne of French Maids.
Yvette: Oh, mon chéri, zat is so sweet of you. However, you’re past due on ze last few invoices, so tout de suite, and best make it a case of High Life while you’re at it.
Don’t care for beer at all actually, but those ads sure do make a convincing argument to give beer a try. And if the Swedish Bikini Team says give it a try, you’d be foolish to say no.
The Starfire Lounge 
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Don’t care for beer at all actually, but those ads sure do make a convincing argument to give beer a try. And if the Swedish Bikini Team says give it a try, you’d be foolish to say no.
LikeLiked by 1 person